Anil Makwana: SEO MCQs And Short Questions

MCQ
1)	SEO stands for…… a) Search Enable Offer b) Search Engine Optimization c) Select Engine Optimization d) Search Engineer Optimization
2)	Search Engine generate revenue primarily through……. a) Free Advertising b) Fast Advertising c) Paid Advertising d) Purchase Advertising
3)	PPC stands for….... a) Pay Per Click b) Post Per Click c) Pay Post Click d) Per Pay Click
4)	CPC stands for…… a) Cost Personal Click b) Code Per Click c) Click Per Click d) Cost Per Click
5)	……is the dominant search engine on the web in the united states. a) Google b) Yahoo c) Bing d) Ask
6)	All the searches are performed with…….. a) Queries b) Line c) intent d) Page
7)	Which searches are performed with the intent of directly surfing t a specific website ? a) navigational searches b) adaptive searches c) transactional searches d) informational searches
8)	Which searches involve a huge range of queries ? a) navigational searches b) adaptive searches c) transactional searches d) informational searches
9)	Which searches does not necessarily involves a credit card or wire transfer ? a) navigational searches b) adaptive searches c) transactional searches d) informational searches
10)	When Google introduced the nation of Universal Search. a) June 2008 b) May 2008 c) May 1989 d) Jan 2002
11)	Give the name which creates more of chunk effect and various rich media objects. a) Blended search b) paid search c) Natural search d) None of these
12)	SERPs stands for…….. a) Search Engine Reader Pages b) Search Engine Rate Pages c) Search Engine Result Pages d) Search Engine Reader Pages
13)	CTR stands for…….. a) Click through rate b) Click through rank c) Cost through rate d) Click through read
14)	Full form of SEM is ? a) Search Engine Marketing b) Search Engine Management c) Search Engine Machine d) None of These

In each engine offers which option to search different verticals.

a) horizontal navigation b) vertical navigation

c) a and b both d ) none of these

In___all of the engine allow you to enter or reenter a new query from search result page.

a) search query box b) result information

c) horizontal navigation d) vertical navigation

Which section provide small amount of meta information relevant to that particular query?

a) right information b) big information

c) formal information d) result information

Result information provide small amount of _____about the result that we are viewing.

a) query information b) data information

c) formal information d) meta information

Which is the first process when user search query on the web?

a) crawling b) indexing c) ranking d) selecting

Give name of HTML .

a) Hyper Term Markup Language b) Hyper Text Markup Language

c) Hyper Text Markup Local d) Hyper Text Markup Luggage

Which page is most important factor in ranking ?

a) web b) title c) source d) document

What is a search engine?
A. a program that searches engines B. a web site that searches anything
C. a hardware component D. a machinery engine that search data

Paid search marketing is usually purchased on which basis?

a) Cost per Thousand (CPM) b) Earnings Per Click (EPC).

c) Pay Per Click (PPC). d) Cost Per Acquisition (CPA).

10)

Google has started giving query refinement service from….

a) 2008 b) 2009 c) 2010 d) 2011

11)

Use of *

a) wildcard b) Trumpcard c) End of Query d) none

12)

Search engine Maximum used china is………..

a) Beidu b) Google c) Yahoo d) Bing

13)

Search engine Maximum used India is………..

a) Beidu b) Google c) Yahoo d) Bing

14)

Search engine Maximum used Russia is………..

a) Beidu b) Google c) Yandex d) Bing

15)

Search engine Maximum used South Korea is………..

a) Naver b) Google c) Yahoo d) Bing

16)

Search engine Maximum used Czech republic is………..

a) Seznam b) Google c) Yahoo d) Bing

17)

Use of ~

a) Antonyms b) synonyms c) Keyword d) none of these

18)

Give url for google custom search engine

a) www.google.com/custom b) www.google.com/cse

c) www.google.com/search d) www.google.co.in


1) b	2) a	3) d	4) d	5) a	6) b	7) b
8) b	9) c	10) b	11) a	12) a	13) b	14) c
15) a	16) a	17) b	18) b

MCQ
1)	Who need to understand the services, products, overall business strategy ? a) SEO practitioners b) CEO practitioners c) SEO Manager d) Business Manager
2)	the most important being that many of your inbound links to your site will use your company name as the …….. a) simple text b) anger text c) anchor text d) search text
3)	What is the abbreviation of SEMPO ? a) Search Engine Marketing Professionals Organized b) Search Engine Marketing Professionals Organization c) Simple Engine Marketing Professionals Organization d)Search Engine Manufacturing Professionals Organization
4)	Which word are include in SWOT analysis ? a) Stream, Weeknesses, Opportunities, Theam b) Strengths, Wellnesses, Opportunities, Team c) Strengths, Weaknesses, Open Threats d) Strengths, Weaknesses, Opportunities, Threats
5)	Which word are inclusion in SMART analysis ? a) Specific, Measurable, Achievable, Realistic, Timelined b) Speed, Measurable, Achievable, Realistic, Timelined c) Science, Measurable, Achievable, Readable, Timelined d) Specific, Money, Achievable, Realistic, Timelined
6)	ROI stands for…… a) regard on investment b) return on investment c) return on internal d) run on investment
7)	The competitor discovers a ……. high-value link. a) targeted b) market c) complex d) checked
8)	Full form of QDD a) Query Deserve Diversity b) Query Deserve Dining c) Query Deserve Density d) None of above
9)	In SEO for reputation management which type of work will be carried out ? a) Social Network b) Social Media Marketing c) both d) None of rhese
10)	In SEO for Lead generation which type of work will be carried out ? a) Service based b) product based c) both d) None of these


1) a	2) c	3) b	4) d	5) a	6) b	7) a
8) a	9) b	10) a

MCQ
1)	CMS stand for…………………… A) content management system B) cemantic management system C) class management system D) client management system
2)	IIS stand for…………………. A) Internet Information Services B)Internet Information Service C) Internet Information Services D) Internet Information Services
3)	How many good links go much further than thousands of links from blog or forums………. A) 12 B) 11 C)10 D) 20
4)	In competition competition discover targeted which type of link ?............... A) Simple- value B) extra-value C) low-value D) high-value
5)	which keyword must use in SEO……………. A) unit highly converting B) unit hight converting B) unit highly covering D) united highly converting
6)	_________wants to know who the target audience. a) manager b) team leader c) employes d) team member
7)	How we can perform search engine health check for any website ? a) Site: b) Keyword: c) related: d) none
8)	URL stands for…………….. A) Uniform rich locator B)Uniform resource locator C) Uniform resource location D) United resource locator
9)	_________is one of the golden opportunities of internal linking. A) Anchor text B) link text C) bold text D) italic text
10)	______ is a critical component of SEO. A) Title research B)keyword research C) text research D) meta research
11)	which navigation show in hierarchy………….. A) Analysis crumb B) extra crumb C) breath crumb D) bread crumb
12)	IA stands for……………. A) Information Architecture B) Information Arc C) Information Architecture D) It Architecture
13)	_________ tag on each page of the site is unique & descriptive. A) domain B)Title C) heading D) subtitle
14)	every page has……. meta tag. A)Unique B) rich C) multipal D) single
15)	HTTP stand for……… A) high text transfer protocol B) hyper text transfer protocol C) hyper text transfer price D) hyper text trand protocol
16)	UGC stands for…………. A) user generated content B) user generated content C) user generated content D) user generated content


1) a	2) b	3) c	4) d	5) a	6) b	7) a
8) b	9) a	10) b	11) d	12) c	13) b	14) a
15) b	16) a

MCQ
1)	Popular search term actually comprise less than …….. of on the web. a) 30% b) 40% c) 50% d) 60%
2)	ROI stands for…….. a) Run online investmen b) Return online investment c) Run on Investment d)Return On Investment
3)	What is the full form of SERPs? a) Search Engine Results Pages b) Search Engineering Result Pages c) Search Engine Return Pages d) Search Engine run Pages
4)	CTR stands for…….. a) Click Time Rate b) Click Through Rate c) Click Through Rank d) Click Time Rank
5)	Which of the following is not a keyword research tools a) google b) Seo-tools c) keywordtracker d) google adward
6)	Adword is proprietary of which company ? a) yahoo b) google c) bing d) msn
7)	Adcenter is proprietary of which company ? a) yahoo b) google c) bing d) microsoft
8)	Full form of KEI a) Keen Eye Index b) Keyword Effectiveness Index c) Keyword Eye Index d) Keen Effectiveness Index
9)	We can have comparative study graph for two website through…. a) yahoo trends b) bing c) Google trends d) Microsoft
10)	You can save your searching work in different project with the help of … tool a) calculator b) Excel c) Eye tracking d) universe


1) a	2) d	3) a	4) b	5) a	6) b	7) d
8) b	9) c	10) d

MCQ
1)	Microsoft has given support to xml-site maps from….. a) 2006 b) 2005 c) 2007 d) 2008
2)	Sitemap file is type of…… a) html b) XML c) java d) flash
3)	Xml sitemap file will be generally uploaded in a) root directory b) images directory c) xml folder d) none
4)	Full form of PLD a) Pay Level Domain b) Primary Level Domain c) Put Level Domain d) none
5)	Google supports… characters in meta description tag. a) 150 b) 160 c) 180 d) 200
6)	Yahoo supports …. Characters in meta description tag a) 150 b) 160 c) 165 d) 200
7)	Which is the biggest issue when we are developing CMS based website a) copyright b) images c) cannibalization d) none
8)	Meaning of Clocking. a) Different page for crawler and human b) Same page for crawler and human c) both of the above d) none of the above
9)	Which of the following is not a meta robots tag component. a) cache b) index c) delete d) follow
10)	if your site has some duplicate content you can tell crawler with the help of … tag a) nofollow b) canonical c) delete d) follow
11)	full form of CMS… a) Content Management System b) Content Magnify System c) Custom Management System d) none of these
12)	If we want our website to target in specific region like UK which TLD should be used a) .uk b) .london c) .us d) .in


1) a	2) b	3) a	4) a	5) b	6) c	7) a
8) a	9) c	10) b	11) a	12) a

MCQ
1)	Google has announced universal search in…... a) may 2007 b) may 2008 c) june 2007 d) june 2008
2)	OCR stands for………. a) Octal Character Recognition b) Octal Character Recognition c) Octal Character Recognition d) Optical Character Recognition
3)	RSS stand for………… a) reach site summery b)rich site summery c) reech side summery d) reach site summery
4)	RSS stand for………… a) Really Simple Syndication b) Ready Simple Syndication c) Really Small Syndication d) Really Simple System
5)	Universal Search is also known as……. a) Blended Search b) Universal Search c) Video Search d) Image Search
6)	Pincode optimization is a type of a) Optimize for place Search b) Optimize for Local Search c) Optimize for Image Search d) Optimize for Video Search
7)	Proper alt tag is a part of a) product optimization b) place optimization c) image optimization d) work optimization
8)	Which of the below is not an image optimization site. a) flipcart b) flicker c) tumblr d) instagram
9)	To include our product in google search we need to a) Real pictures b) Fake picture c) Uploadphysical/tangible product d) None of these
10)	For news search …. Is the most important factor a) freshness b) length c) matter d) none of these


1) a	2) d	3) a	4) a	5) a	6) b	7) c
8) a	9) c	10) a

MCQ

Measuring of SEO work is useful to

a) Customer b) CEO c) Supplier d) none

Which of the following is not a Measurement of search traffic in e-commerce site

a) Ad to cart button b) Complete Checkout

c) e-payment d) Save to wish list


1) b	2) c

MCQ
1)	In which year google and facebook have invested in making use of social signals as well.? a) 2010 and 2011 b) 2011 and 2012 c) 2000 and 2011 d) 2011 and 2012
2)	In ……googl made a big splash with the announcement of universal search. a) may 2006 b) may 2007 c) june 2006 d) june 2007
3)	LUI stands for…….. a) Long User Interface b) Linguistic User Interface c) Linguistic ulike Interface d) Linguistic User Intent
4)	……search could be great way to improve the mobile search experience. a) voice b) image c) text d) video
5)	Google search volume grow by …. Times since 1999. a) 1000 b) 2000 c) 3000 d) 4000
6)	Lentency dropped from…..ms to….ms a) 2000,400 b) 3000,600 c) 4000,800 d) 1000,200
7)	Initially crawlers are based only on…. a) Keyword analysis b) images c) videos d) news
8)	Google launched in…… a) 1988 b) 1999 c) 2000 d) 2001
9)	Which is dominant player in search engine market a) Google b) Yahoo c) Microsoft d) none
10)	Google has started finding links from javascript from…. a) 2009 b)2008 c) 2007 d) 2006
11)	Google has started crawling flash content from…… a) 2009 b)2008 c) 2007 d) 2006
12)	Google has given concept of scan book in……. a) 2001 b) 2002 c) 2003 d) 2004
13)	As per yahoo survey in 2009 how many pages of total web are duplicate a) 1/3 b) 2/3 c) 1/2 d) 1/4


1) a	2) b	3) b	4) a	5) a	6) d	7) a
8) b	9) a	10) b	11) b	12) d	13) a

Ch - 1 The search Engines: Reflecting Consciousness and Connecting Commerce Search Engine Basics.

1 Marks

1. Give the full form of SEO.
2. What is SEO?
3. What is canonical?
4. What is AdSense?
5. What is Adwords?
6. Give the full form of PPC.
7. Give the full form of CPM.
8. What is Black hat SEO?
9. What is White hat SEO?
10. How many searches being performed each month as a January 2009?
11. How many web searches performed every day?
12. How many searches are performed every single second of everyday?
13. How many types of Queries? Which?
14. What is navigational Queries?
15. What is Informational Queries?
16. What is Transactional Queries?
17. Give the full form of SERP?
18. Give the full form of SERPs?
19. Online advertising drives ____ spent offline.
20. Online advertising drives ____ spent online.
21. ____ of search engine users clickon a search result within the first page of results.
22. ____ of search engine users clickon a search result within the first three page of results.
23. What is Vertical navigation?
24. What is Horizontal navigation?
25. What is search query box?
26. What is PPC?
27. Natural result is also called as _________.
28. Give the full form of OCR.
29. A construct known as the __________.
30. Give the full form of IR.
31. How many types of searches?
32. What is Proximity searches?
33. What is Fuzzy Logic?
34. What is Boolean searches?
35. What is Term weighting?
36. Give the full form of LSA.
37. Give the full form of LSI.
38. What is Link Analysis?
39. What is Image search?
40. What is Video Search?
41. What is News Search?
42. What is Local Search or Maps?
43. What is Blog Search?
44. What is Book Search?
45. What is Meta Search?
46. Give the Full Form of QDF.
47. Initially Crawler are based on _____________.
48. When user view the Google search result his eye track create ___________.
49. Give the example of Navigational query.
50. Give the example of Operational query.
51. Give the example of Informational query.

2 Mark

1. Explain eye tracking in brief.
2. Discuss in brief: F-shaped eye tracking.
3. What is Click Tracking?
4. Explain crawling in detail.
5. What is Black Hat SEO?
6. What is White hat SEO?
7. Explain market shares of search engine.
8. What is Proximity searches?
9. What is Fuzzy logic?
10. What is Boolean searches?
11. What is term weighting?
12. Explain search engine result page.

3 Mark

1. Explain different types of queries in detail.
2. Explain any 3 Advanced Search Operators in detail.
3. Explain Click Tracking
4. What content “can” search engines “see” on a web page.
5. What content search engines “cannot see” on a web page.
6. Explain LSA.
7. Explain LSI
8. Explain Country Specific Search Engines.
9. Explain common types of searches in IR.

5 Mark

1. Explain vertical search in detail.
2. Explain Components of Search Engine Result Pages.
3. Explain Eye tracking or Explain how user scan result pages?
4. Difference between Natural v/s Paid Search
5. Explain the layout of SERPs
6. Explain algorithm based ranking systems or Explain Crawling, Indexing and Ranking.
7. Explain analyzing Ranking Factors.
8. Explain negative Ranking Factors.
9. Explain Advanced search Techniques.

Ch - 2 Determining SEO Objectives and Defining Site’s Audience First Stages of SEO.

1 Mark

1. PPC stands for.
2. ROI stands for.
3. What is Log file tracking?
4. What is Page Load Time?
5. Visibility is also called as a _______.
6. Give the full form of CMS.
7. Give the Full form of SWOT.
8. Give the Full Form of SMART.
9. How many components in defining site’s Information Architecture?
10. What is Internal anchor text?
11. What is External Link?
12. What is Content Quality?
13. What is Conversion rate?
14. What is server and hosting issues?
15. What is server timeout?
16. What is slow response time?
17. What is shared IP address?
18. What is Blocked IP address?
19. What is server geography?
20. What is Visibility?
21. What is Website Traffic?
22. What is revenue model?
23. What is Target Customer?
24. What is Branding goals?
25. In SWOT analysis Strength is __________.
26. In SWOT analysis Weakness is __________.
27. In SWOT analysis Opportunities is __________.
28. In SWOT analysis Threats is __________.
29. In SWOT analysis Strength and Weakness is __________ origin.
30. In SWOT analysis Opportunities and Threats is __________ origin.
31. What is 301?
32. What is 32?
33. How many types of components in site’s information architecture.
34. 301 is ________ redirects?
35. 302 is ________ redirects?
36. What is cross link relevant content?
37. What is Internal Links?
38. What is External Links?
39. What is Conversion rate?
40. What is Web Analytics?
41. What is google and Bing web master tool?
42. What is On Page SEO?
43. What is Off Page SEO?

2 Mark

1. What are the strategic goals SEO?
2. What is Temporary Redirects?
3. What is Strength?
4. What is Weakness?
5. What is Opportunities?
6. What is Threats?
7. What is Technology Decisions?
8. What is Structural Decision?
9. What is Keyword Cannibalization?
10. What is Web Analytics?
11. What is importance of SEO working for E-commerce ?
12. What is Keyword targeting?
13. What is Content Optimization?

3 Mark

1. Explain Business factors that affects the SEO plan.
2. Explain strategic goals of SEO.
3. Explain SEO for Raw Traffic.
4. Explain SEO for E-Commerce Sales.
5. Explain SEO for Mindshare/Branding
6. Explain SEO for Lead Generation and Direct Marketing.
7. Explain SEO for Reputation Management.
8. Explain SEO for Ideological Influence.
9. Explain Defining site’s Information Architecture in detail.
10. List out all element of audit and explain any three of them.
11. Explain importance of Keyword Reviews.
12. How to determine project ROI ?

5 Mark

1. Explain Structural Decisions in Detail.
2. Explain different elements of SEO audit in detail.
3. Explain Understanding Audience and Finding Niche.
4. Explain SWOT analysis in detail.
5. Explain SMART analysis in detail.
6. Explain Major Element of Planning.

Ch - 3 Developing an SEO – Friendly Website

1 Mark

1. SIFR stands for
2. XML sitemap will be uploaded in _________.
3. What is Microsites?
4. What is frames?
5. What is cookies?
6. What is session ids?
7. What is 301?
8. What is 302?
9. What is Crawler?
10. What is sitemap file?
11. Give the full form of XML?
12. What is Sub domains?
13. What is category structuring?
14. What is Flat architecture?
15. What is deep site architecture?
16. What is Sub domain?
17. What is Root domain?
18. Full form of AJAX domain?
19. What is Meta Description tag?
20. What is heading tag?
21. What is document text?
22. What is keyword cannibalization?
23. What is Snippets?
24. What is Duplicate Content?
25. What is cloaking?
26. In robots.txt file which type of information define?
27. _____ is the comment in Robots.txt file.
28. What is allow in robots.txt file?
29. What is disallow in robots.txt file?
30. In robots.txt file why we use Rel=”NoFollow” attribute.
31. How many components in meta robots tag? Which?
32. What is Canonical tag?
33. What is Redirects? Why we use?
34. What is SWF Object?

2 Mark

1. What are good and bad redirects?
2. When use subdomain and subfolder?
3. What is Indexable Content?
4. What is Spiderable Link Structure?
5. What is Redirects?
6. What is URLs?
7. What is Structured Site Architecture?
8. What is Category Structuring?
9. Explain Root domain.
10. Explain Sub domain.
11. Explain Micro sites.

3 Mark

1. Explain Robots.txt file with suitable Example.
2. Difference between Flat architecture v/s Deep architecture.
3. Explain Creating and Optimal Information Architecture.
4. Explain guideline for search engine friendly navigation.
5. Explain Optimization of Domain Names/URL.
6. Explain Content Optimization in detail.
7. Explain Clocking in detail.
8. Explain Optimizing Flash in detail.
9. Explain Keyword Targeting?

5 Mark

1. What is Sitemap? Explain different types of sitemap files in detail.
2. List out the places that can be used for keyword targeting or Explain Keyword Targeting.
3. Explain Site Architecture Design Principles.
4. Explain CMS issues in detail.
5. Explain SWFObject and NoScript tags in detail.

Ch – 4 Keyword Research, Optimizing for Verticalsearch

1 Mark

1. What is keyword research?
2. What is short tail keyword?
3. What is sticky Post?
4. What is Local Guide?
5. What is Long tail Keyword?
6. What is Brand match?
7. What is Exact Match?
8. What is Phrase match?
9. What is Negative Match?
10. &as_qdr=d is used to _________.
11. &as_qdr=d4 is used to ________.
12. &as_qdr=w is used to ________.
13. &as_qdr=w5 is used to ________.
14. &as_qdr=m6 is used to ________.
15. &as_qdr=y2 is used to ________.
16. What is Vertical Search?
17. What is Yellow Pages?

2 Mark

1. Explain different types of testing techniques.
2. Explain Blog Optimization in detail.
3. Explain Link analysis.
4. How to hide text in images?
5. How to optimize website for local search?
6. Explain Blog search count.
7. What is google AdWord keyword tool?
8. What is site related keyword?

3 Mark

1. Explain Long Tail keyword Demand in detail.
2. Explain Video Search Optimization in detail.
3. Explain Opportunities in Vertical Search.
4. Explain Local Search Optimization in detail.
5. Explain Image search optimization in detail.
6. Explain Product search in detail.
7. Explain flash search optimization process in detail.

5 Mark

1. Explain any two keyword research tool in detail.
2. Explain news, blog and feed search optimization process in detail.
3. Explain site Content Analysis in detail.
4. Explain Keyword Research in detail.
5. Explain Mobile, Video/Multimedia search.

Ch – 5 Tracking Result and Measuring Success An Evolving Art Form : The Future of SEO

1 Mark

1. What is blogosphere?
2. What is reputation monitoring?
3. What is User Interaction?
4. What is Voice Recognition Search?
5. What is 404?
6. What is collect data?
7. What is RSS feed?
8. What is Site Indexing Data?
9. What is Brand-to-Non-Brand Ratio?
10. What is keyword per page?
11. What is index to Crawl Ratio?
12. SEO is about obtaining __________.

2 Mark

1. Explain Tracking Cycle in detail.
2. What is Crawl Efficiency?
3. What is Link scape?
4. What is Link Diagnosis?
5. What is Crawl Errors?
6. What is Google’s Dominance?
7. What is “bounce rate” and “Time on site”?.

3 Mark

1. Explain project ROI in detail.
2. Explain mobile search in detail.
3. Explain Voice Recognition Search.
4. Explain Local search in detail.
5. Explain B2B site in detail.
6. Explain Blog in detail.
7. Explain SEO as an Enduring Art Form.
8. What is tracking the Blogosphere?
9. Explain Determining User Intent.
10. Explain User Driven Search Result.

5 Mark

1. What is action tracking? Explain action tracking activities in detail.
2. How search engine expert would survive increased market saturation and competition.
3. Explain measuring success in SEO process.
4. Explain measuring Search traffic
5. Explain Google Analytics tool in detail.

Anil Makwana

SEO MCQs And Short Questions

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